We automate publishers


Publishers of all sizes struggle with manual and broken processes. Our industry expertise and outside-the-box thinking delivers innovative, flexible and scalable solutions. We accelerate delivery using Salesforce allowing publishers to focus more efficiently on products and customers.

What we do

We work with publishers to streamline workflow and transform business processes. Once a functionality gap or a workflow inefficiency has been identified, we leverage Salesforce as a low code platform to develop customer specific solutions, with modules like Publicity or Advertising, which can then be adapted by our other customers. In addition, we also work to implement standard Salesforce CRM, Case Management, Marketing Cloud modules and integrate them with the existing technology architecture.

Salesforce Accelerators

In response to common issues faced by publishers globally, we have developed a number of solutions including a CRM accelerator adapted to the needs of publishers, a publicity module to manage lists, and an advertising module to book ad campaigns for new products and more! The modules are designed to be able to minimise implementation times and allow teams to focus on delivering value to customers.

Salesforce Rollouts

We transform companies by implementing, enhancing and integrating the Salesforce ecosystem: Salesforce CRM and CPQ to consolidate your customer data, gain insights and sell smarter; Service Cloud to retain your customers and enhance their experience; and Marketing Cloud and Pardot to ensure your long-term success with marketing automation.

Salesforce Apps

Get even more out of Salesforce with pre-built solutions. With our partners Rights2 Consultants, we developed and launched RightsZone – the next generation rights system with elegant and intuitive workflow tools facilitating the whole lifecycle of rights licensing, helping you manage deals swiftly and efficiently, and facilitating smarter working to grow your revenue.


We provide strategy and consulting to help you transform your company – whether that’s to drive growth, secure efficiencies or diversify your business. We can work with you to align your technology and business strategies and create a robust, costed technology roadmap with dependencies that ensures you realise the benefits of the digital transformation you are seeking.



System Reviews

From submissions, editorial and production to sales, marketing, publicity and across the whole workflow, insights and reporting capabilities, we review your software across the entire publishing lifecycle. You’ll receive a report reviewing the product’s architecture, security, infrastructure, functionality, people, process and governance and a list of prioritised recommendations.



To maintain your Salesforce applications, we provide support services ranging from just 4 days a month to a dedicated individual for 5 days a week – and all the way through to an entire team. We can work alongside your internal technology support team, or we can provide the complete service – working with your business users to help them get the most out of your systems.


Generating New Ideas Solving Big Problems

Delivering solutions that grow and transform your business using…

Years Industry Knowledge

Expert consultants

completed projects

Cups Of Coffee

Why we are different

We don’t want to meet expectations, we want to exceed them! 

Whether you want to grow your business, create efficiencies, or enhance your customers’ lives we can help realise that vision. We work in partnership with you to optimise and transform how you work: we won’t just replicate the old way of doing things. We are daring, opinionated, and will ask questions and challenge the status quo to ensure you reach your goals.

We have created specialist applications to fill critical gaps for publishers: our Salesforce CRM Accelerator for publishers and RightsZone, a rights licensing solution in collaboration with rights professionals, Rights2.

Our team has worked directly for publishing houses collectively for well over 100 years.  We understand the industry and the challenges you are facing but also, we get that every problem is nuanced and different, so we think outside-the-box to tailor the right solution just for you.

We have worked for various publishers in the UK and US for over 10 years and we understand the challenges – manual processes, spreadsheets to patch workflows together, reliance on key people – amongst many others. We are a boutique firm with consultants, developers and solution architects who will work with internal teams to develop the right solutions based on your requirements and growth strategy. 



Making a difference to customers is what drives and delights us! Read our customer success stories from integrating Systems to developing a range of CRM solutions.

Accelerating CRM for academic presses

In response to the common issues faced by publishers worldwide, we developed a Salesforce CRM Accelerator designed specifically for publishers to kick-start their journey to unlocking customer insights and driving customer engagement.

Integration to drive engagement

We worked with the team at Macmillan Learning to implement WS02 Enterprise Service Bus as an integration platform so they could improve the customer service experience and become more proactive as an organisation.

Creating efficiencies with Salesforce

We came on board to transform Macmillan Learning’s legacy CRM into a Salesforce-driven system, providing them with an intuitive, easy-to-use, anytime, anywhere, anyplace tool the team could use to grow sales.


We have a talented team with years of publishing experience between them. The most important skill of all is communication, but we are also wizards at the technical stuff. We harness this skill set to find the optimum technical solution to automate and transform processes. This means you can concentrate on your core business and what you do best.

Communication skills are critical and an integral part of our approach.

Change management is key (technology is often the easy bit…)

We have delivered solutions on Apex, .Net, Javascript, React and php.

On platforms such as Salesforce, Azure, WS02, WordPress & Sharepoint.

“Our flexible and creative approach means we can deliver at different budget levels.”

From Our Clients

We love working with our clients and believe that’s one of the reasons why they keep coming back. But don’t just take our word for it…

“Over and above their industry know-how and technical expertise, we have been blown away with Ribbonfish’s pragmatic and pacey outcome focused approach. The whole team are dedicated and passionate with a strong emphasis on delivering excellence. Thank you all for challenging our thinking and supporting us in delivering an industry leading technology solution with added business benefit – we’re looking forward to the next chapter!”

Nicole Tattersal

Head of Digital Engagement, Emerald Publishing

“Ribbonfish have deep publishing expertise. They are smart, flexible and always looking for ways to make improvements. I highly recommend them.”

Andrew Crenshaw

Senior Director, Macmillan Learning

“We have both a system that works beautifully and a group of satisfied users. Everyone is very happy with the developments and we really appreciate all of the work you put in to making this such a successful project. Working with Ribbonfish really was a pleasure – thank you for all your help!”

Hillary Scarbrough

Senior Director of Business Systems, Macmillan

“Ribbonfish demonstrated significant domain knowledge and technical skills which helped us to architect a new Salesforce centric business process, and then build a robust solution to integrate it with our platform.”

Jeremy Macdonald

Former Director of Technology, Royal Pharmaceutical Society

We are fortunate to partner with Ribbonfish, a publishing-accelerated Salesforce implementer, who helped us quickly realize the benefits of working in these systems with their publishing acumen, kindness and excellent project-management/techskillset.”

Katie Hope

Marketing and Sales Director, Princeton University Press

“On our Salesforce CRM implementation and other key projects Ribbonfish always demonstrated an enviable ability to see deeply into our challenges in order to offer novel solutions. Not merely insightful and experienced, the Ribbonfish team bring a verve and good humour that creates fast and lasting partnerships. I couldn’t recommend them more highly.”

Jaime Marshall

Director, J.P. Marshall Agency, formerly Macmillan

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Let’s talk about the problem you need to fix and how we might help.