The Moscone Center in San Francisco was the scene of the annual Dreamforce conference which was held in November. Dreamforce has become the biggest software conference in the world with over 120,000 people attending and tuning in. Salesforce brings technology that’s permits us to connect to our customers, transform business processes and solve business problems faster than we ever have before.

“Salesforce Dreamforce is the ideal event for business, IT and other professionals interested in turning their companies into customer companies. It’s all about giving you the tools to be more successful.” – Forbes

2013 marks the 11th annual Dreamforce conference hosted by Marc Benioff, Founder, CEO and Chairman of Marc, a very illustrious man provided all attendees with a dazzling and famous choice of footwear but more importantly insights into new technologies coming out from and innovations from the partner ecosystem.
Dreamforce attracts CEO’s, COO’s, Chairmen and Presidents of some colossal companies from around the world. However it is not just the top of the chain professionals that would be interested in attending. Marc covers an array of subjects including how Salesforce can help marketing executives introduce social media marketing into their strategy or help developers use the new analytic API to take a deeper insight into their business.
For those who were unable to attend the conference or would like a re-cap on the keynotes, you can view them here.
The biggest discussion to come out of the conference was the release of Salesforce1, a new app by Salesforce1 accelerates the development and deployment of apps and allows customers to create their own apps which will be 100% white label meaning the customer can brand the entirety of their app. What makes Salesforce1 so marketable is the API connectivity, granting the customer access to stay connected.
An example of how this app could be utilized would be Phillips vision for dental hygiene. A toothbrush which will communicate with your smartphone, and track all movement via GPS. It will then give you up-to-date information on how well you are brushing and what you may be doing wrong. – Phenominal.