We’ve already written about the importance of a good, intuitive, user interface in making the most of a CRM application, and a key element of this User Interface is the general aesthetic design.
Aesthetics may not seem that important when you consider CRM functionality, and most developers and vendors will outline the core functions of their product without discussing in detail about how it actually looks.

Using CRM

It’s essential to think as a user when developing business applications, and this means understanding the design of the aesthetics. As application developers, it is easy to focus on core functionality, but it is equally as easy to over-compensate and add unwanted effects for style.
There is a perfect balance, and the challenge is to find it.
An effect as simple as adding shade to some text may seem cool for the time the developers consider it, when in fact it may annoy the user who uses the application day-in day-out. In many cases these features, together with colour and font all need to be adopted by the user for most of their working day, so the design must be spot-on.

A User-Centric Approach

Discussions about aesthetic design can sometimes take a back seat at project meetings, but we believe that these issues should always be considered along the way.
The main thing is to think as a user, imagine using the application every day, and then make decision about whether a particular aesthetic feature is necessary. Also remember that users do like a swanky design, but not if it is to the detriment of daily usability.
If you want to know more about developing a bespoke CRM solution for your business, get in touch!