LBF 2017 Preview: 10 Talks To Attend on Wednesday

In our second preview to London Book Fair 2017 (here’s the first), we look at some of the talks that’ll be taking place on Wednesday 15th March.
Here are ten of our favourites.

1 – Careers in Academic Publishing: Developing and Enhancing Skills and Experience

10am, The Faculty
Rachel Cox / Juliet Harrison / Francesca Lake / Rachel Moriarty / Phill Jones
This panel session features members of the STM Association’s Early Career Publishing Committee, and explores some of the aspects of career development within the field of academic publishing. The group will discuss how publishers can attract the best recruits, and how fresh entrants can progress within the sector. Well worth a watch!
More information here

2 – Big Data Inspires Publishing

10am, Tech Theatre
Allen Yan
In this talk, Allen Yan showcases the YeeSight Big Data Platform. It’s designed to help publishers follow the most recent developments in the global industry through customised news feed delivery. It has 10 billion news entries and 30 billion social media entries, including book reviews and much more.
More information here

3 – Learnetic: Adaptive, Personalized Learning and Big Data, the Authoring Tool That Starts It All

11am, Polish Pavilion
Artur Dyro
This talk goes in-depth about the features and requirements for digital content and content creation tools, in the context of a more adaptive and personalised learning methodology. The landscape of teaching and learning has changed dramatically over the past decades, and the future of educational publishing extends beyond simple content delivery. We must look at how to provide individual specialised learning paths and other technology-enabled features. Join Artur Dyro to learn more about this.
More information here

4 – Get over Yourself: There Is No Such Thing As “The Reader”

11.30am, Olympia Room
James Spackman / Katie Roden / Peter McKay
This talk examines how by focusing on “the reader” we miss the opportunity to understand the specific preferences and behaviour of the people that buy (or don’t buy) books. Book industry professionals may wish to explore in more depth the ways in which people perceive books, and gain more insights on what our audiences feel and think. Be warned; some hard truths will become apparent.
More information here

5 – How to Enhance Value: Revenue and Content Models of the Future

11.30, The Faculty
Tim Britton / Jason Hoyt / Mark Johnson
This panel will discuss a range of issues concerning engagement, audience, and revenue. They’ll draw on experience within the industry, and highlight some of the latest innovations that support audience understanding and content matching. Can advertising space increase engagement with content and increase revenue?
More information here

6 – The Academic Book of the Future: Policy and Practice Findings

1pm, The Faculty
Michael Jubb / Dr Samantha Rayner / Lara Speicher / Nick Canty
What is an academic book? Who reads them? What can technology do to help make academic books more accessible? How can we make sure academic books, whether print or electronic, are kept safe, and don’t disappear? A project funded by the British Library and AHRC threw up some fascinating results, and this panel will discuss some of the key elements.
More information here

7 – Inside the Mind of a Book Pirate

1.45pm, Tech Theatre
Devon Weston
Despite what you may think, book pirates do not fit a typical profile; they’re regular people, students, and working professionals. The lack of understanding about this is one reason why publishers are struggling to battle the increasing threat of digital piracy. In this talk, Devon Weston examines how publishers can do better in this area.
More information here

8 – Getting Inside the User’s Mind: Ethnography and How It Can Help You Develop Better Products

2.30pm, The Faculty
Paul-Jervis Heath
We’re in a world in which technology and cultural expectations have disrupted the established ways of delivering higher education content. User experience research can be improved by using ethnography, and in this talk, Paul-Jervis Heath will outline some of the ways this can be achieved. He will use case studies on how even small independent publishers can innovate in this way.
More information here

9 – A New Way to Digitise and Sell Educational Content

4pm, Tech Theatre
Janneke Plaisier
As learning becomes more flexible, personalised, and technology-driven, educational publishers are looking for new ways to deliver products to customers. In this talk, Janneke from LessonUp outlines how they help teachers to use this content in the classroom to create great immersive lessons.
More information here

10 – Is There a Place for Independent Publishing in the Academic World?

5.30pm, The Faculty
Daniel Berze / Phill Jones / Martyn Lawrence / Nigel Lee / Alastair Horne
In this talk, the panel will discuss independent publishing within the world of academic publishing. The groups includes many learning academics, scholarly publishers, and a representative of an independent academic publisher.
Is independent publishing the solution for academics to publish their work? Are academics able to get more control over their research through this means? What are the main challenges to indie publishers being accepted in the academic book world?
More information here
We’ll be represented at the London Book Fair by our new CEO, Paula Neary. In support throughout the week will be Marc Defosse, Paul Bryson, and Matt Goolding.
If you’d like to meet with Paula, contact [email protected]