Speakers, workshops, and useful tips for Frankfurter Buchmesse 2016

Every year, publishing professionals from around the globe gather at the Frankfurt Book Fair (Frankfurter Buchmesse) to meet partners from publishing, technology, and from related creative industries, such as films and games. It is the largest trade fair for the international publishing sector with around 6,000 exhibitors from more than 100 countries, about 275,000 visitors, more than 4,000 events, 9,000 journalists and over 1,000 bloggers in attendance annually.
The event is also known for inviting a different country each year to be the Guest of Honour, where the chosen country can present its book market, literature and culture to visitors in various ways. As part of being a Guest of Honour, the selected country also organises an international translation funding program. This year, the Guest of Honour is Flanders and the Netherlands.
The Frankfurt Book Fair will take place from 19 to 23 October 2016.


The book fair brings together the movers and shakers of the international publishing industry. Below is a short selection of speakers who are conducting talks and panel discussions at this event:

Jacob Dalborg, CEO of Bonnier Books

Jacob Dalborg, has previously worked in corporate finance at KPMG in Stockholm and London. He has been with Bonnier since 2002, and has among other things been the CEO of Albert Bonniers Förlag and CEO of Bonnierförlagen. Jacob Dalborg is CEO of Bonnier Books and accordingly he is board chair of all of the companies within Bonnier Books; Adlibris Group, Bonnierförlagen AB, Pocketshop, Bonnier Media GmbH, Bonnier Publishing UK, Bonnier Books Finland and Cappelen Damm. He is also a member of the board of Bonniers Konsthall.
Event: CEO Talk with Jacob Dalborg (Bonnier Books)
Date and Time: 19/10/2016, 2:00-3:00PM
Venue: 4.2 Raum Dimension

Andrew Rhomberg, Founder of Jellybooks Ltd.

Andrew is the founder of Jellybooks Ltd., a start-up specialized in book discoverability and reader analytics. He has previously worked at txtr, a white label e-book retailing platform, as well as Skype (internet telephony), Reciva (internet radio), gate5 (now Nokia Maps) and Shell. He holds a Ph.D. from Massachusetts Institute of Technology, and he writes a regular DBW column on data and analytics.
Event: Porter Anderson Meets Andrew Rhomberg, Founder of Jellybooks
Date and Time: 21/10/2016, 2:00-3:00PM
Venue: Business Club Stage

Sara Lloyd, Digital and Communications Director of Pan MacMillan

Sara Lloyd is Digital and Communications Director for the UK trade publishing house, Pan Macmillan, managing the company’s digital, marketing and publicity departments. Sara manages Pan’s digital publishing programme, including ebooks and audio, and leads its online strategy including development of Pan’s Web platform and infrastructure.
She takes a leadership role in the organisational, cultural and operational change to enable Pan Macmillan to position itself for the future. Sara’s career over the last 19 years has spanned newspaper, academic, reference, STM and trade publishing. She is a regular presenter and writer on all matters digital, including her digital column for The Bookseller and her team blog, The Digitalist. She is particularly well known for her call to arms “A Book Publisher’s Manifesto for the Twenty First Century” which set out her vision for how the publishing industry should respond to the digital changes.
Event: How to Get Young People into the Reading Habit and Secure Clientele for the Future
Date and Time: 21/10/2016, 12:00-12:45PM
Venue: 4.0 Business Club Stage

Quim Garreta, Co-founder of Cubus Games

Quim Garreta thinks the best readings are part thrilling story and part challenging videogame. During his teenage years he was an addict to Amstrad green-pixel games. The “Choose your own adventure” book series, tabletop games such as “Hero Quest” and RPG’s made him discover an infinite universe. After ten years developing software, he’s exploring these paths again as co-founder of Cubus Games, creating interactive adventures to engage young adults in reading.
Event: How to Get Young People into the Reading Habit and Secure Clientele for the Future
Date and Time: 21/10/2016, 12:00-12:45PM
Venue: 4.0 Business Club Stage

Christopher MacLehose, Founder and Publisher of MacLehose Press

Born in 1940, Christopher MacLehose has enjoyed a long and prestigious career in British publishing, specializing in literature in translation. He was publisher with The Harvill Press from 1984 to 2004. In 2008, he founded MacLehose Press, an independently minded imprint of Quercus Books, part of the Hachette Group.
Event: Fellows Present their Personal Hero in Publishing
Date and Time: 19/10/2016, 5:00-5:30PM
Venue: 4.0 Business Club Stage

Michael Foschini, Chief Creative Officer and Co-Founder of BAO Publishing

A literary translator with over 80 translated novels under his belt, Michele Foschini spent five years editing graphic novels and acquiring licenses for other companies before co-founding BAO Publishing with Caterina Marietti, in late 2009. He is the chief creative officer of the Milan-based company. As well as overseeing production, marketing and communications, he also edits part of the original content and manages the company’s very successful social media accounts.
Event: Miracle of Milan. Bestseller Marketing, Italian Style
Date and Time: 19/10/2016, 11:00 – 11:30AM
Venue: 4.0 Business Club Stage


There are numerous events at the Frankfurt Book Fair. Here’s a look at seminars you shouldn’t miss:

Generating New Innovating Business Models

Gain new ideas for your publishing house. This workshop aims to provide a toolbox for business model generation, which will help you bring important elements together in one coherent system. It will help you assess the feasibility of your ideas then communicate them to others.
Date and time: 20/10/2016, 3:00 – 5:00 PM
Location: 4.C Raum Entente
More information here.

New Strategies to Win Young Readers – Successful Examples from Indonesia and Southeast Asia

Learn from Bentang Pustaka, a successful Indonesian children’s book publisher, on its multiple utilisation strategies for content. Bentang’s success comes from its knowledge of young people’s “snack culture” – high-quality content delivered in abbreviated forms.
Date and time: 19/10/2016, 2:00 – 2:30PM
Location: 4.0 Business Club Stage
More information here.

Harnessing the Power of YouTube

Being the second largest search engine, YouTube is a powerful tool with a huge capacity to access audiences hungry for content. This session aims to provide audiences with a list of ideas on how to use YouTube as an effective marketing tool, and will tackle – collaborating with YouTubers and understanding the community; how to take an audience-first approach when creating content in-house.
Date and time: 22/10/2016, 11:00 – 11:30 AM
Location: 4.0 Business Club Stage
More information here.

Selling Content with Content

Because of the competition from digital media, content marketing is also a promising strategy for publishers who want to secure customers, market share and authors’ rights. The workshop introduces participants to marketing approaches such as verticalisation, the product wheel and subscription, and to quality-orientated monetisation of customer relations.
Date and time: 19/10/2016, 3:00 – 5:00 PM
Location: 4.C Raum Entente
More information here.

New Approaches to the Promotion and Networking of European Book Markets

The Network of European Book Fairs, ALDUS, is a project co-funded by the Creative Europe program of the European Union, which aims to increase the professionalism with which literature is promoted in relevant markets. Drawing on the example of the Frankfurt Book Fair, this workshop will present three successful models.
Date and time: 22/10/2016, 2:00 – 3:30 PM
Location: 4.0 Business Club Stage
More information here.


There are approximately 6,000 exhibitors in this year’s Frankfurt Book Fair. Here are some of the key exhibitors that you should visit:

Mind Shaper Technologies

Gen-Z learners have short attention spans and have exposure to various rich visual interactive media. Through the use of Augmented & Virtual Reality, the company brings digital learning into textbooks, rather than take the learner away from textbooks.
Find them at 6.2/D65.
For more information, visit their website.


7switch is a new kind of online bookstore that focuses on handselling to end users through online communities. The bookstore provides bloggers, Twitter and Facebook users, tools for easily digital selling titles to their followers.
Find them at 6.2/D101.
For more information, visit their website.

BBC Worldwide Learning

A leader in licensing high quality clips with the needs of educators in mind, BBC Worldwide Learning provides the best of BBC programmes to major publishers and Ministries of Education across the globe.
Find them at 4.2/B95.
For more information, visit their website.

Blinks Labs

Blinkist is a mobile learning company that distills key insights from outstanding non-fiction books into 15-minute, made-for-mobile reads. The company’s mission is to make knowledge engaging, inspiring, and accessible for the modern reader.
Find them at 4.2/B81.
For more information, visit their website.

Association for Computing Machinery

ACM is the world’s largest and oldest computing society. The ACM Digital Library is a complete collection of ACM’s publication including journals, books, magazines and conference proceedings, Guide to Computing Literature and ACM Computing Reviews.
Find them at 4.2/M96.
For more information, visit their website.

EXTO Technologies

Parallel Texts Reader App brings parallel reading at your fingertips on your mobile device at any time. The app helps reading books in the language of origin, as well as language you study. Some books also include the audio for pronunciation check.
Find them at 6.2/D57.
For more information, visit their website.


CrossRef is a not-for-profit membership organisation for scholarly publishing working to make content easy to find, link, cite and assess through persistent identifiers and rich metadata.
Find them at 4.2/M85.
For more information, visit their website.


Contentra creates outstanding PreK-12 content for the biggest names in educational publishing and offers engaging and captivating digital solutions and services. They deliver excellence in publishing and content digitization services.
Find them at 4.0/J21.
For more information, visit their website.

Hints & Tips

Planning to visit the Frankfurt Book Fair this year? Here are some helpful hints and tips to assist you in preparing for your visit.
Although it will be held from 19 to 23 October, there will be pre-conferences on 18 October – The Markets and Frankfurt Rights Meeting. If you want to learn more about global trends, new business models and upcoming innovations, and meet new business partners, join The Markets. On the other hand, the Frankfurt Rights Meeting gathers the “who’s who” of the international trade in rights and licenses.
Professional visitors and journalists can visit the Book Fair during the entire week 19 to 23 October with their credentials and press kit. Private visitors are only allowed to visit the fair during the weekend, 22 and 23 October.
For business visitors, take advantage of the Business Club to participate in the pre-conferences (The Markets and Frankfurt Rights Meetings), to use exclusive meeting areas, and to meet with customers or network with other industry experts at high-profile events.
On the last day of the fair, 23 October, exhibiting publishers are allowed to sell their books at retail price. You can buy your favorite books all in one place.
Enjoy low-priced tickets when you book as a group. Whether you are private visitors, students, trainees or trade visitors, take advantage of the discounted rates. Visit their website for group bookings.
For groups of up to five persons, get free or unlimited use of Frankfurt’s public transport system (City Districts and Airport) when you use the Frankfurt Card. Various discounts, at participating recreational facilities and cultural establishments, retail stores and restaurants, are also available with the Frankfurt Card. Order your Frankfurt Card and enjoy a 20% discount.
If you plan to drive your car into Frankfurt’s city centre, make sure you order the necessary “green badge” for your car in advance. The city is a low emission zone. Get your emission stickers here.
Need a place to stay in Frankfurt? The book fair has put together a list of hotels on their website. If you need a more affordable option, there are private landlords who rent out about 500 rooms. Visit the FBF website for details on hotels and private rooms.
A visa is required for many countries’ nationals who plan to visit Germany. If you need assistance, the Frankfurt Book Fair will gladly help with your visa application. Visit the FBF’s website to learn more about applying for a visa.
If you want to network to publishers, gain insights about the industry or find new technology for your work, you should create a list of companies you would like to meet and contact them to set a meeting at the book fair. Visit the official website to view the list of exhibitors.
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