What’s on the market?

With Salesforce’s innovative customer relationship management system (CRM) being commonplace in sales-related industries, it’s no surprise they’re a market leader. Currently with 18.4% of the market share, Salesforce are well ahead of their main competitors though they face some steep competition from existing providers, while several new competitors have entered the market in recent years.
The concept of CRM has been around for a while, and Salesforce is a relatively new product. At 16 years old, Salesforce is still younger than the solutions offered by Microsoft, Oracle and Sage. These pioneering CRM solutions have been in development over the last 20 years, but, in many respects, Salesforce has evolved further in less time.
Here’s an overview of Salesforce’s main competitors and how their products compare with the market-leading CRM solution.

Microsoft Dynamics

Microsoft DynamicsMicrosoft Dynamics is a big player in the CRM world, and it’s commonly a difficult choice for customers to choose between them and Salesforce. There are many similarities between the two products, but also a number of differences. One big difference is how the two pieces of software came into existence. In the beginning, Microsoft incorporated existing technology to create a CRM solution, whereas all the technology in Salesforce was created from scratch and specifically designed for CRM.
Microsoft Dynamics is often described as overly complicated in comparison to Salesforce. With usability at the forefront of its development, Salesforce was developed specifically for CRM purposes. Microsoft Dynamics has a wide range of functions and a great online support system, yet lacks the usability of other providers. The range of applications that can be integrated into Microsoft Dynamics is also limited, so extending CRM capabilities is restricted. Saying that, Microsoft Dynamics has many integrated sales and marketing tools that its customers are happy with.


Oracle CRMThe main similarity between Salesforce and Oracle is that they both have sound programming behind them. Oracle has powerful sales and reporting tools to suit both small and large businesses.
It comes with over 40 prebuilt reports covering many aspects of business, and it’s easy to customise and integrate with outside websites. Even a technophobe can produce reports without much technical knowhow. There is also some social media integration, though this product is not renowned for it. And a mobile phone app is available, which allows use on the go.
The application is well built, yet doesn’t quite offer customers the range of services and flexibility that Salesforce provides. It’s used by 5,000 customers worldwide and with its easy-to-use interface it remains a popular choice.


SageBeing the most cost-effective CRM on the market, Sage is a popular choice for small to medium-sized businesses as an introduction to the CRM experience. Sage is also a reputable name, after producing business-related software for many years. This CRM allows businesses to perform basic marketing, sales and customer support automation. It’s easy to customise but there’s not the same scope for social media tools that Salesforce has. There is a mobile phone app available for iPhone for use on the move, but Sage does not have an app store or a means by which other applications can be integrated into it. This makes it far less flexible than other CRM platforms.
Tracking progress is tricky with Sage as there is no competitor tracking function so it doesn’t have the capabilities to make comparisons with similar businesses. Deleting records is a time-consuming affair as there is no bulk delete option, making the interface a bit clumsy to use. That aside, this is a cheap option if you’re just starting out.
Salesforce offer a range of cloud-based CRM solutions to help businesses improve their productivity and the relationships they have with their customers. Competitors offer alternatives that have been around for longer, cost less and are more simplistic in their usability, but no other platform offers the same flexibility as Salesforce or is as well integrated with social media platforms.
This is why Salesforce is the market leader and remains the most popular CRM solution in the world.
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