Webinars are a great way to connect with your audience and market your brand. They are a great way to promote your business, get feedback, and grow your email list. But what if you’ve never hosted a webinar before?

That’s where we come in!

This blog post has been created to help you to prepare and run your first webinar. From deciding what to include, to creating a shareable recording and hosting the session itself, we’ll discuss what you need to know in order to take your business to the next level using webinars.

Why do you need a webinar?

A webinar is a great way to learn about a product or service. For example, we did a recent webinar about Publicity by Ribbonfish, letting our customers and potential customers see the benefits of our product.  

As well as discussing a product or service, you can also use a webinar to share your expertise with the world.  

In short, webinars are an effective way to share knowledge with others and they are also a great way to bring people together.  

How to decide what to include in your webinar

A webinar is a powerful marketing tool that can help you reach and provide information to a vast number of people. However, you don’t want to spend hours organising a webinar and only have a few people show up.

To make sure you have a successful webinar, you should first choose a topic that is of interest to your audience. You can either go with a topic you are knowledgeable about, or you can go with a topic that has a lot of potential for a wide audience. The topic you decide upon will then help you to build up your audience before the webinar.

You should also decide how long you want your webinar to be. That way, you know how much time you need to prepare for your webinar and you can organise your presentation accordingly. 

You should also make sure that you have all of the necessary materials before the webinar starts (e.g. demo material). This will make your webinar run smoothly. It is also important to have a few people on hand to answer questions and help your audience during the webinar itself.

Hosting your webinar

In order to host your webinar, you’ll need to prepare the content for your attendees. You’ll also benefit by providing them with a lot of information about what your webinar is about in advance. For example, you can tell them what to expect and what the benefits of attending are. 

For the webinar content, it is common to prepare slides, a demo (if you are demoing tech) or, if your audience are more visual learners, a video. 

In the lead up to the webinar, you’ll want to create a call-to-action page for your attendees to go to the website and register. Share this far and wide on your social channels.

After the webinar

Our top tip is don’t be scared to follow up with your attendees! They attended the webinar for a reason and most won’t mind hearing about your next webinar, event or latest products. Be confident in yourself and your product or service.