Case study
MACMILLAN EDUCATION
Helping freelance designers who work with Macmillan Education to upload and access cover designs anytime, from anywhere, on any device.
Macmillan Education is a global publisher operating in more than 50 countries worldwide. They have close relationships with students, teachers, institutions and educational authorities spanning Language Learning, Schools Curriculum and Higher Education from pre-primary through to adult learners and business professionals. The product range is diverse from traditional print publishing, to digital products through to services for students and teachers.
The problem
Front cover images are essential for marketing books and digital products in advance of publication. These images were not stored centrally for Macmillan Education. Instead there were disparate processes and workflows in place across the division.
This became very inefficient and there was no facility for freelance designers on the move to upload their images and no facility for remote sales reps to capture them. This led to frustrations at both ends of the workflow and a breakdown in productivity.
“Macmillan Education commissioned Ribbonfish to create a Covers Portal. No job is too small and we worked in partnership with the designers and reps to ensure development was rapid and addressed their needs. This helped them to increase sales by getting covers into the marketplace in a timely and efficient way.”
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