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The Pain and Pleasure of getting Digital Marketing to Power Growth
We spend a lot of time listening to clients’ challenges before we even start to think about solutions. And from this comes an understanding of the issues publishers frequently face. Often, we see common themes emerging that unite many marketing teams, whether...
Solving the Customer Data Puzzle: 5 steps for academic publishers to take
For those of you in Sales and Marketing teams at academic publishers, your data has to perform in certain ways. You need to obtain, store and use granular data that is able to bisect across disciplines, courses, subjects and departments. You have to understand what...
Four steps to boost digital marketing investment to power growth
In 2018, Salesforce spent 46% of their revenue in sales and marketing (with revenue of $10.5 billion).* That is a SERIOUS investment supporting business development. And not a level you will see replicated in the publishing industry. Publishers’ spend is generally...
Rights without Book Fairs: How RightsZone can help you go further
Rights without Book Fairs: How RightsZone can help you go further by Clare Hodder For this guest blog post, I invited Clare Hodder, Rights Consultant and Director at RightsZone, to take us through the changes that have taken...
Salesforce: how cloud-based CRM software can help in times of disruption
We all know that the publishing industry has recently faced disruption on a previously unknown scale. The rise of working at home has presented a range of challenges most companies have not faced before. What does it mean for new product development if your route to...
Customer-first strategy: why should academic publishers do it?
What is a customer-first strategy and why have one? A customer-first strategy is thinking about the customer first in everything you do. It requires a re-setting and re-building of the culture of an organisation. You have to look through the lens of the...
Five minutes with Chantel Carpenter, Director of Digital Channels & Transformation at Pearson
Chantel Carpenter recently took some time to (virtually) talk with us about her experience of building a customer-first strategy, and what she's learned along the way. Chantel will be joining us on Wednesday 9th June from 3 p.m. (GMT +1) for our Building a Customer...
Five minutes with Harriet Kenney, Head of Book Marketing at SAGE
We recently spoke with Harriet Kenney about developing a customer-first strategy at independent, academic and professional publisher, SAGE. Harriet will be joining us on Wednesday 9th June from 3 p.m. (GMT +1) for our Building a Customer First Strategy: the Rise of...
Transitioning from Microsoft and .NET to Salesforce CRM and Apex programming language
Tristan Hudson, Software Developer at Ribbonfish, reflects on his journey transitioning from working with Microsoft and .NET to Salesforce. "Having primarily learnt and worked on .NET and .NET Core projects, recently I have had to adapt and transition to Salesforce....
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