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Salesforce: how cloud-based CRM software can help in times of disruption
We all know that the publishing industry has recently faced disruption on a previously unknown scale. The rise of working at home has presented a range of challenges most companies have not faced before. What does it mean for new product development if your route to...
Customer-first strategy: why should academic publishers do it?
What is a customer-first strategy and why have one? A customer-first strategy is thinking about the customer first in everything you do. It requires a re-setting and re-building of the culture of an organisation. You have to look through the lens of the...
Five minutes with Chantel Carpenter, Director of Digital Channels & Transformation at Pearson
Chantel Carpenter recently took some time to (virtually) talk with us about her experience of building a customer-first strategy, and what she's learned along the way. Chantel will be joining us on Wednesday 9th June from 3 p.m. (GMT +1) for our Building a Customer...
Five minutes with Harriet Kenney, Head of Book Marketing at SAGE
We recently spoke with Harriet Kenney about developing a customer-first strategy at independent, academic and professional publisher, SAGE. Harriet will be joining us on Wednesday 9th June from 3 p.m. (GMT +1) for our Building a Customer First Strategy: the Rise of...
Transitioning from Microsoft and .NET to Salesforce CRM and Apex programming language
Tristan Hudson, Software Developer at Ribbonfish, reflects on his journey transitioning from working with Microsoft and .NET to Salesforce. "Having primarily learnt and worked on .NET and .NET Core projects, recently I have had to adapt and transition to Salesforce....
Building a Salesforce career: putting software theory into practice
What is Salesforce? How do you go about building a Salesforce career? Andrew Clinton, our Salesforce Administrator, talks about his personal journey.
Why Accessibility in your Publishing Workflow Matters Right Now
Why Accessibility in your Publishing Workflow Matters Right Now As a strategic partner providing business technology consulting, Ribbonfish is often asked to focus on systems integration, streamlining and improving workflow for teams. As a result, we follow the latest...
The Ribbonfish Guide to Going Global with Salesforce and WSO2: How to set up a dedicated team in New Delhi
This article talks about setting up the Ribbonfish Technologies team in New Delhi, India in order to provide Salesforce service management.
Enable a 360° view of your business and realise efficiency gains: the Ribbonfish view on converging Salesforce orgs
Paula Neary is CEO of Ribbonfish, a Salesforce partner with an expert team made up of Sales Cloud, Service Cloud, Pardot, org convergence and app consultants and developers. Organic or acquisition-based growth often means multiple Salesforce instances used in the same...
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